Smartidea experts have recently noticed that even if SEO is becoming more important, there still exists some kind of uncertainty around the constituents of SEO. Still, its power cannot be underestimated and it is still not too late to adopt the workings of SEO. SEO is not a one-time process, it is a continually evolving and ever-changing process in relation to the dynamic search engine algorithms. From our web design experts at Smartidea we bring you these factors you should present to your clients so that they do not expect quick results in a day.
- Clearly defined goals
The web designer should have specific goals on what to achieve and its purpose, keywords etc. you should always aim for higher rankings for the client’s product or service in the specific area of operation. Good web analytics software is always a savior when to know what’s working and what’s not.
- Have a good website
A good website is always a Smartidea to achieve the SEO goals. The web designer should always have confidence that he has built a website that deserves a first-page ranking.
- Have sitemaps
These are search engine bots to comprehend the hierarchy and crawl pages of your website with ease. Several sitemaps can be created depending upon the number of pages on the website.
- SEO-friendly URLs
It is always a Smartidea to have search engine friendly URLs by using the hyphens appropriately in your URLs. URLs are the first thing a search engine looks for the particular keyword. Hence, it is always a Smartidea to have the keyword included in the site’s URL itself along with the use of hyphens. Just don’t overdo it.
- PPC accounts
PPC accounts or Pay per Click gives you the actual search volume for your keywords.